Wag Swag

Natural treats, toys & gifts for dogs

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Play, chew and snack naturally 

Icon image showing a dog bone and leaves.

100% Natural

UK Small Business

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Fast UK Delivery

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Tail Wag Approved

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Why Natural?

Golden retriever sitting happily beside natural air-dried dog treats on a wooden floor

No nasties, just goodness

 No fillers, no funny colours, nothing you'd need a science degree to pronounce. Just real meat, air-dried and left well alone.

Springer spaniel resting by the fire with natural dog chews on a sheepskin rug

Kind on little tummies

Single-ingredient treats are gentle on sensitive stomachs. Nothing artificial to upset the works, which your dog will thank you for, even if they never let on.

Apricot cockapoo running joyfully across green grass with ears flying

Tail wags guaranteed

We could bang on about how tasty they are, but the tail does the talking. Air-drying locks in all the smell and flavour dogs go properly daft for.

Behind the wagging

Scruffy black rescue-type dog sitting happily in a cosy living room

Wag Swag started with a simple idea: dogs deserve treats and toys that are actually good for them. We're a small UK business, and everything we stock has to pass one test, would a dog go properly daft for it? If it's not natural and it doesn't earn a tail wag, it doesn't make the shelf.

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