Privacy Policy
At Wag Swag, your privacy matters to us. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order, contact us, sign up to our mailing list, or interact with us online.
Please read this policy carefully so you understand how we handle your information.
Where this policy says "we", "us" or "our", it means Angela Evans trading as Wag Swag ("Wag Swag").
Business name: Angela Evans trading as Wag Swag Website: wagswag.uk Contact email: hello@wagswag.uk
Angela Evans trading as Wag Swag is the data controller for the personal information we collect and process.
What personal information we collect
We may collect, use, store and process different types of personal information about you.
This may include:
Identity information This may include your first name, last name, title, username or other identifiers you provide when using our website or placing an order.
Contact information This may include your billing address, delivery address, email address, telephone number and any other contact details you provide to us.
Order and transaction information This may include details of the products you buy from us, order notes, delivery information, returns, refunds, payment confirmation and any communication between you and us about your order.
Personalisation information If you order a personalised product or gift, we may collect information you provide for that purpose, such as a dog's name, gift message or other details needed to complete your order.
Payment information We do not store your full payment card details. Payments are processed securely by our payment provider, Stripe. Please check Stripe's own privacy policy for details of how they process your payment information.
Account information If you create an account on our website, we may collect your login details, order history, saved preferences and account activity.
Marketing information This may include your preferences in receiving marketing from us, your email subscription status, your communication preferences and how you interact with our emails.
Technical information This may include your IP address, browser type and version, device type, operating system, time zone setting, location, pages visited, how long you spend on the website, referring websites and other technical information about how you use our website.
Message and enquiry information If you contact us by email, website form, telephone, social media or any other method, we may keep a record of your message and our reply.
Special category data
Special category data includes information such as your race or ethnicity, religious or philosophical beliefs, political opinions, trade union membership, health information, genetic data, biometric data, sex life or sexual orientation.
We do not collect special category data about you.
Children's privacy
Our website is not intended for children.
We do not knowingly collect personal information from children or market to children. If you are under 18, you should only use our website with the consent of a parent or guardian.
If you believe a child has provided us with personal information, please contact us and we will take reasonable steps to delete it.
If you do not provide personal information
Where we need certain information to process your order, deliver your products, respond to your enquiry or meet a legal requirement, we may not be able to provide those services if you do not give us the information requested.
For example, if you do not provide a delivery address, we will not be able to send your order. Pesky, but sadly even the best parcel cannot sniff its own way to your door.
How we collect your information
We may collect information from you when you:
- visit our website
- place an order
- create an account
- sign up to our mailing list
- contact us with a question
- leave a review
- enter a competition or giveaway
- interact with us on social media
- accept cookies or use our website
Some information is collected directly from you. Other information may be collected automatically through cookies, analytics tools or website technology.
How we use your information
We may use your personal information to:
- process and deliver your orders
- take payment and confirm your purchase
- send order updates and delivery information
- deal with returns, refunds or customer service queries
- personalise products where requested
- reply to enquiries
- manage your website account
- send marketing emails if you have signed up or where the law allows us to do so
- improve our website, products and customer experience
- understand how customers use our website
- prevent fraud and keep our website secure
- keep business, tax and accounting records
- respond to complaints or legal requests
- protect our business, website, customers and legal rights
We will not use your personal information for a completely different purpose unless we have a lawful reason to do so.
Our lawful reasons for using your information
Under UK data protection law, we must have a lawful basis for using your personal information.
We may rely on the following lawful bases:
Contract We use your information to fulfil your order, take payment, arrange delivery, deal with returns and provide customer service.
Consent We use consent where you choose to sign up to our mailing list or accept certain cookies.
Legitimate interests We may use your information where it is necessary for our business and does not unfairly affect your rights. This may include responding to enquiries, improving our website, preventing fraud, keeping business records, understanding customer interest in our products, and protecting our legal rights.
Legal obligation We may need to keep or share certain information to comply with tax, accounting, legal or regulatory obligations.
Marketing emails
If you sign up to receive emails from Wag Swag, we may send you updates about products, offers, launches, news and other information we think may interest you.
We may also contact existing customers about similar products where the law allows us to do so, but you can opt out at any time.
You can unsubscribe by clicking the unsubscribe link at the bottom of our emails or by contacting us directly.
We will not sell your email address or personal information to other businesses for their marketing.
Cookies
Our website may use cookies and similar technologies.
Cookies are small files placed on your device when you visit a website. They help the website work properly, remember your preferences, improve your shopping experience and help us understand how visitors use the site.
We may use:
Strictly necessary cookies These are needed for the website to work, such as basket, checkout, security and login functions.
Functional cookies These help remember your preferences and improve your experience.
Analytics or performance cookies These help us understand how people use our website, such as which pages are visited most often and how visitors move around the site.
Marketing cookies These may be used to show relevant adverts or measure advertising performance, if we use these services.
When you first visit our website, you may be asked to accept or manage cookies. You can change your cookie settings through our cookie banner, cookie preferences tool or your browser settings.
Blocking some cookies may affect how the website works.
Who we share your information with
We may share your personal information with trusted third parties where needed to run our business and provide our services.
This may include:
- payment providers
- website and shop platform providers
- delivery companies, such as Royal Mail or other couriers
- email marketing providers
- website hosting providers
- analytics providers
- accountants or bookkeepers
- professional advisers
- fraud prevention or security providers
- legal or regulatory authorities where required
We only share the information needed for the relevant purpose.
We do not sell your personal information.
Payment providers
Payment information is processed by our secure payment provider, Stripe.
Your payment may be processed on a secure page provided by the payment provider. That page may look like part of our website, but the payment provider will have its own privacy policy and security measures.
We do not store your full card details.
Delivery providers
When you place an order, we share the information needed to deliver your parcel with our delivery provider.
This may include your name, delivery address, email address, telephone number and tracking details where needed.
Communication with us
When you contact us, we collect the information you give us so we can respond to your enquiry.
We may keep a record of your message and our reply to help us deal with your request, provide customer service, resolve disputes and improve our business.
Reviews, social media and public comments
If you leave a review, comment on our social media pages, tag us in a post, or share information publicly, that information may be visible to other people.
Please take care when sharing personal information in public areas online.
We are not responsible for how other people use information you choose to make public.
Competitions and giveaways
If you enter a Wag Swag competition or giveaway, we may use the information you provide to run the promotion, contact winners, arrange prizes and deal with related queries.
We will only keep competition information for as long as needed unless we have a legal or business reason to keep it for longer.
Information we receive from third parties
We may receive limited information from third-party services we use to run our business.
For example, we may receive payment confirmation from a payment provider, tracking updates from a delivery company, or analytics information about website use.
Where possible, this information is limited to what we need for the relevant purpose.
International transfers
Some of the services we use may process personal information outside the UK.
Where this happens, we will take reasonable steps to make sure your personal information is protected and that appropriate safeguards are in place.
How long we keep your information
We only keep your personal information for as long as needed for the reason it was collected.
As a general guide:
- order records may be kept for up to 6 years for tax and accounting purposes
- customer service messages may be kept for as long as needed to deal with your enquiry and keep accurate records
- mailing list information is kept until you unsubscribe or ask us to delete it
- website analytics data may be kept for a limited period depending on the tools used
- competition or giveaway information will only be kept for as long as needed to run the promotion and deal with any related queries
- account information may be kept while your account remains active or until you ask us to delete it, unless we need to keep some information for legal reasons
We may need to keep some information for longer if required by law, to resolve a dispute, or to protect our legal rights.
How we protect your information
We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure or alteration.
This may include secure website technology, password protection, limited access to systems, secure payment processing, and working only with trusted service providers.
Our website uses SSL encryption, which helps protect information sent between your browser and our website. You can usually check this by looking for the padlock symbol in your browser's address bar.
No website or online service can ever be guaranteed to be completely secure, but we do take privacy and security seriously.
Your legal rights
Under data protection law, you have rights over your personal information.
You may have the right to:
- ask for a copy of the personal information we hold about you
- ask us to correct inaccurate or incomplete information
- ask us to delete your personal information
- ask us to restrict how we use your information
- object to how we use your information
- object to direct marketing at any time
- ask for your information to be transferred to you or another provider
- withdraw consent where we rely on consent
To use any of these rights, please contact us at hello@wagswag.uk.
We may need to confirm your identity before responding to your request. This helps us protect your personal information.
We will respond to your request in line with data protection law.
Withdrawing consent
Where we rely on your consent to use your personal information, you can withdraw your consent at any time.
For example, you can unsubscribe from marketing emails by using the unsubscribe link at the bottom of our emails.
Withdrawing consent does not affect any processing that took place before consent was withdrawn.
Data protection complaints
If you have a concern about how we use your personal information, please contact us first so we can try to resolve it.
You can raise a data protection complaint by contacting us at hello@wagswag.uk.
We will acknowledge your complaint within 30 days, investigate it appropriately, keep you informed where necessary, and tell you the outcome without undue delay.
You also have the right to complain to the Information Commissioner's Office, which is the UK regulator for data protection.
Legal requests
We may share personal information where required by law, regulation, court order, legal process or a lawful request from an authority.
We may also use or share information where needed to protect our legal rights, prevent fraud, enforce our terms, or protect the safety of our customers, business or website.
Links to other websites
Our website may include links to other websites, such as social media platforms, payment providers, delivery services or other third-party websites.
We are not responsible for the privacy practices of those websites. You should read their privacy policies before providing them with your personal information.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, services or legal requirements.
The latest version will always be available on our website.
If we make significant changes, we may let you know by email or by placing a notice on our website.
Contact us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
Angela Evans trading as Wag Swag Email: hello@wagswag.uk Website: wagswag.uk
Last updated: 7 July 2026